The GRASSROOTS Art Initiative’s first act: Gigstarter’s Live again
Gigstarter.com restarts under the umbrella of GRASSROOTS BV.
Gigstarter, Europe’s largest, freely accessible live music marketplace is making a triumphant comeback. As of January, Gigstarter will officially operate under Grassroots BV, as a strategic part of the broader Grassroots Arts Initiative. This revitalisation marks a new chapter in Gigstarter’s mission to support independent artists and making live music truly accessible to everyone.
Grassroots BV, the company behind the herbal spirit GRASSROOTS Bootleg Ginger, is the driving force behind Gigstarter’s revival. Grassroots has a community-driven approach that emphasises creativity and authentic, in person connections, especially in combination with live music – values that align perfectly well with the Gigstarter ethos.
JANUARY 31, 2025 | AMSTERDAM
“Gigstarter has always been about empowering artists and making live music accessible to everyone,” says Paul de Kuyper, founding father of Gigstarter and the new CEO at Grassroots BV. “With Grassroots, we’re not just reviving the innovative live music platform; we’re doubling down on our support to grassroots art and culture across Europe.”
A GRASSROOTS Mission
Since its inception in 2012, Gigstarter has removed traditional barriers in live music booking, allowing artists to connect directly with event organisers without intermediaries. Under Grassroots BV, the platform will retain its user-friendly and open features while expanding its support for grassroots music initiatives. Gigstarter is all about independent artists, live music lovers and avant-garde live music venues, which are the target groups for the Grassroots Arts Initiative.
Grassroots BV is a pioneer in combining the art of craftsmanship with art community initiatives. Its novel herbal spirit Grassroots is more than a drink. It’s a movement to bring people together and celebrate artistic expression. The Grassroots Arts Initiative is a natural extension to this philosophy, supporting projects like Gigstarter to enrich cultural landscapes in a society that is over-digitising, losing personal connections and forgetting about it’s cultural heritage.
The Grassroots Art Initiative aims to support arts and culture. It will do so by working together with artists, musicians and cultural/disruptive platforms that support arts and culture. A significant part of GRASSROOTS’ profit is allocated at the Grassroots Art Initiative. The relaunch of Gigstarter.com is the first act of the Grassroots Art Initiative.
