JANUARY 31, 2025 | AMSTERDAM — GRASSROOTS adopts Gigstarter.com, Europe’s largest, freely accessible live music marketplace, as an integral part of the Grassroots Art Initiative. With the relaunch Grassroots aims at making live music truly accessible and supporting musical talent throughout their entire career.

SEPTEMBER 12, 2025 | AMSTERDAM — The moonshine is ready. GRASSROOTS officially launches batch No. 1, at the iconic VrijPaleis Art Gallery in the heart of Amsterdam. More than a drink, GRASSROOTS represents an attitude: authentic, independent, a little eccentric, and unafraid to challenge the status quo.

NOVEMBER 3, 2025 | LONDON — GRASSROOTS, the new ‘bootleg ginger’ bitter from Amsterdam, the Netherlands, has already struck gold less than two months after its launch. During the reputable Global Spirits Masters (GSMC), GRASSROOTS has been awarded two Gold Medals — in both the Botanical Spirits and Bitters/Amaro categories.