GRASSROOTS is proud to be recognised among the world’s most innovative liqueurs and speciality spirits of 2025
SEPTEMBER 2, 2025 | AMSTERDAM
Following The Spirits Business’ announcement of the Top 10 Liqueurs and Speciality Spirits 2025, GRASSROOTS has officially been listed as one of the standout innovators of the year—an incredible moment for a young brand that only recently launched and is already seeing fast adoption across Amsterdam’s top bars.
In a category filled with longstanding icons and global heritage brands, being named in this group is an honour.
Congratulations to our fellow Top 10 peers. An overview:
Joseph Cartron – Double Crème de Cassis (FR)
Chinola Passion Fruit – Chinola Fresh Fruit Liqueurs (DO)
Tatratea Original 52% – Tatratea (SK)
Licor 43 Caramel Cookie – Zamora Company (ES)
Pierre Ferrand Dry Curaçao Orange – Maison Ferrand (FR)
Apple Pie Moonshine – AK Distillery (UK)
Blueberry Oats Muffin – Creamy Creation (NL)
Tullamore Dew Honey – William Grant & Sons (UK)
Belle de Brillet – Rémy Cointreau (FR), winner of this year’s Taste Master award
GRASSROOTS Bootleg Ginger - GRASSROOTS (NL)
Alongside this achievement, GRASSROOTS also earned two Gold Medals at the Global Specialty Masters 2025, part of the Global Spirits Masters Competitions (GSMC)—a respected blind-tasting series held annually in London.
Read more about the two medals, and view full results at The Spirits Business website.
“To appear in the Top 10 next to such established and respected names is humbling and energising. It reinforces our belief that innovation, transparency, and craftsmanship resonate—not only with judges, but with bartenders, venues, and drinkers looking for something new.”
– Anonymous Moonshiner
Fast Adoption in the Amsterdam Bar Scene
One of the most energising parts of our journey is seeing how quickly GRASSROOTS has been embraced by bartenders and cocktail programs across the city. From iconic neighbourhood cafés to high-end hotel bars, Amsterdam’s hospitality community is experimenting, shaking, stirring, and proudly pouring GRASSROOTS.
Explore the growing list of avant-garde venues already serving GRASSROOTS ◆ Bootleg Ginger.
Their creativity and enthusiasm fuel our mission and prove that there is room—and appetite—for a fresh, botanical-forward, ethically crafted spirit in today’s drinks culture.
